The Rise of Athlete-Owned Brands in BJJ

A new revolution is taking place in the Brazilian Jiu-Jitsu world. Since around 2015, we’ve witnessed a significant shift in how athletes approach their personal brands and merchandise. Rather than signing with established companies for sponsorship deals, top competitors are increasingly launching their own clothing lines and product ecosystems. This paradigm shift represents more than […]

12 BJJ Gym Bag Essentials

Whether it’s your first class or your 1000th class, this is what you should pack in your gym bag.